SHOPPING AREA AMERSFOORT
design study
location
The site is located in the district “Kop van Isselt” of Amersfoort. The area is bordered by the Amsterdamseweg, Industrieweg and Nijverheidsweg Noord, which is litterly bisected by the Geldersestraat. The long side of the site lies toward the Amsterdamseweg. The city center of Amersfoort is not far from the site.
The volumes are ordered separately along the Amsterdamseweg to give insight in the multiple functions and components of the retail industry. Because car drivers are potential customers, drivers are informed on commercial activities of the area from the main road. For this reason, the area is transversely parcelled to the Amsterdamseweg. The equivalence of each store format is maintained.
design study
| client: | Dura Vermeer Bouw Hengelo; Van Hoogevest Ontwikkeling |
| design: | Gert Jan Knevel |
| project team: | Joris Jansen, Remco van Dijk, Willem Jan de Hek, Lard joordens |
| location: | Amsterdamseweg, Amersfoort |
| plot size: | 11.650 m² |
| floor area: | 25.250 m² |
| design: | September 2004 |
location
The site is located in the district “Kop van Isselt” of Amersfoort. The area is bordered by the Amsterdamseweg, Industrieweg and Nijverheidsweg Noord, which is litterly bisected by the Geldersestraat. The long side of the site lies toward the Amsterdamseweg. The city center of Amersfoort is not far from the site.
The volumes are ordered separately along the Amsterdamseweg to give insight in the multiple functions and components of the retail industry. Because car drivers are potential customers, drivers are informed on commercial activities of the area from the main road. For this reason, the area is transversely parcelled to the Amsterdamseweg. The equivalence of each store format is maintained. 
assignment
Commissioned by construction company “Dura Vermeer Bouw Hengelo”, Knevel Architecten conducted a design study on possible development of a shopping area with retail in Amersfoort, the Netherlands.
design
The design gives a logistical, morphological and architectural solution in the urban environment for the insertion of approximately 19.000 m2 of retail industry and parking. The plan uses stacking of similar functions.
The urban design creates a pleasant environment to get hold on the pedestrian customers. This includes the enclosed space between two shop strips but also the transition from one shopping street to the other. The movement along the Amsterdamseweg is supported by the upper levels of the building blocks caused by commercial expressions towards the surroundings.
